Skills

Influencer Marketing- Creator Partnerships- Creator Relations- Influencer Outreach- Partnership Development- Brand Partnerships- Campaign Management- Campaign Strategy- Project Management- Audience Research- Influencer Vetting- Contract Negotiation- Rate Negotiation- Budget Management- Deliverable Coordination- Relationship Management- Social Media Marketing- Content Strategy- Brand Strategy- Community Engagement- Performance Analysis- ROI Analysis- Market Research- Trend Analysis- Strategic Planning- Cross-Functional Collaboration- Communication- Event Marketing- Multi-Market Campaign Coordination- Data-Driven Decision Making

Influencer marketing is more than follower counts. Every partnership I coordinate is built around audience demographics, geographic relevance, campaign objectives, and measurable business impact. From identifying creators and negotiating partnerships to campaign management and performance tracking, I oversee every stage of the collaboration to ensure each campaign delivers value.

  • Finding creators based on:

    • Geographic location

    • Audience demographics

    • Engagement rate

    • Content quality

    • Brand alignment

    • Previous partnerships

My Influencer Marketing Process

  • Organizing:

    • Posting schedules

    • Event logistics

    • Brand guidelines

    • Story reminders

    • Deliverable tracking

    • Communication

  • Managing:

    • Initial outreach

    • Rate negotiations

    • Deliverables

    • Contracts

    • Payment coordination

    • Deadlines

    • Previous partnerships

  • Measuring:

    • Reach

    • Engagement

    • Views

    • Attendance impact

    • Cost efficiency

    • Future partnership opportunities

Campaign Spotlight

Weekend Multi-State Influencer Campaign

Managed simultaneous influencer campaigns across Utah, Colorado, and Georgia while coordinating eight creator partnerships across three independent markets.

Campaign Highlights

  • 8 influencer partnerships coordinated

  • 610,000+ combined potential reach

  • $1,900 campaign budget managed

  • Multi-state execution across three events

  • Creator sourcing, negotiation, onboarding, and communication completed simultaneously

  • Delivered all campaigns on schedule while maintaining brand consistency across every market

  • One of the biggest misconceptions in influencer marketing is that follower count equals results.

    Rather than selecting creators with the largest audiences, I prioritize audience relevance, engagement quality, geographic proximity, and demographic alignment. For example, I'd rather invest in two or three local creators whose audience closely matches the event's target homeowner demographic than spend more on one larger creator with a broad, less relevant following. This approach often delivers stronger engagement and a better return on investment.

Tools & Platforms

  • Meta Business Suite

  • Instagram

  • TikTok

  • LinkedIn

  • Canva

  • CapCut

  • Adobe Premiere Pro

  • Google Analytics

  • Google Sheets

  • Excel

  • Asana

  • Google Drive

What I Manage

✓ Creator sourcing

✓ Audience demographic analysis

✓ Outreach & relationship building

✓ Rate negotiations

✓ Contract coordination

Priority

  • Audience demographics

  • Geographic relevance

  • Engagement rate

  • Content quality

  • Brand alignment

  • Reliability

  • Cost efficiency

✓ Posting schedules

✓ Brand guideline communication

✓ Performance reporting

✓ Payment coordination

✓ Long-term relationship management

✓ Deliverable management

✓ Campaign timelines

What I Evaluate

  • Age, interests, homeowners

  • Local creators over large nearby markets

  • Authentic interaction over follower count

  • Professional, relatable videos

  • Matches company voice

  • Meets deadlines and follows briefs

  • Best value per campaign

Behind every successful influencer campaign is thoughtful strategy, authentic collaboration, and careful execution.